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Showing posts from October, 2009

Paperless Mark"e"ting and crowdsourcing

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I had written about the power of one liners on my previous blog and had ended it with how it someday will start benefiting B2B marketing as much as it would B2C today. But I thought that it certainly is worthwhile discussing how this power has been utilized currently, and will gradually be advanced in the B2C space. For product vendors as well as service providers launch of new services or products happen every other day in some region or the other and hence the need to create awareness and gather feedback is vital! Consumer goods manufacturers and retailers can easily gather feedback through the increase in footfalls and through reviews at the malls directly and they do it, but think of the reach and efforts and investments they have to put in to gather this data, with the global tastes and choices of the end consumers as much as the increase in changing expectations from the customers it's important to transmit different forms of communication in different region. Also look at t