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Showing posts from August, 2008

Link"e"d in - Colligating jobs,partners & friends

Link"e"d in as the name says really has been instrumental in creation of one of the strongest and inviolable networks (one of its kind as there aren't many professional networks in this sea of social networking sites). And very easily Linked in has scaled up beyond being just a professional network to a combination of network and job portal that's has quality jobs (or does it not..) What's surprising about Linked in is that while there were pioneers like monster, dice, jobsearch , ladders (Another website with a different model of functioning), sixfugurejobs (quite an ambitious name) who have been working on assisting jobseekers and headhunters to get the right fit, but post the advent of Linked in I personally feel that the process of job search will actually alter in the coming few years. I really don't know what could one get by the recommendations in Orkut or Facebook except for some ego massage but in Linked in the recommendations assist the user to a

Fac"e"book --> Tumblr.. moving towards Gen V(Virtual) .. POS

Recently " Tumblr " founder David Karp was in picture for having come up with one of the easiest platform for users to start blogging and I decided to have myself registered into it. When I looked at the features I realized that there is nothing out there that can differentiate Tumblr with other blogging sites, but that's what it is and we already have .17 mn registered users on that website. So what does this imply - are we saying that tomorrow Facebook , Orkut, Twitter and others will have to get meatier to keep up with the competition, or will they just the way they always have - will keep churning more users and keep making money out of the advertisements?  Atleast, that's the only mode of making money that these social networking sites have and the model seems to be well accepted in the e-business world. But do we see an evolution in these social networking websites. Are these   social networking sites going to remain what they are with the several widge

"e" tales

IBM sold primarily through its "brick and mortar" model before this huge giant named Dell transformed the way computers were sold. It wasn't just a strong focus on Supply Chain with the JIT (Just in time) inventory and decision to just assemble (that aspect has a different e-tale on its own) and not manufacture, but also a focus on having an on-line customer service where any customer would get the first response to their queries in within 2 hours and an appropriate link to the Dell website for any kind of support that's why Dell is called the pioneer in providing on-line support to their customers through the website. Shopping stores were dictating terms before a bunch of guys decided to start a marketplace that could increase the purchasing power of the customer manifold by launching a portal named e-bay. Not that there was a dearth of marketplace, they were in plenty and everybody had focused on either B2B or B2C but e-bay realized the true potential of having a C2

Wh"e"re's Google headed ...

Google - a company that has literally reinvented the wheel by having a business that runs entirely in a virtual world. It's like having a whole new world with its own countries, states, languages, politicians, musicians, movie makers, scientists, doctors and a continuous aggregating population that's all gaga about this virtual world. When I think how Google has evolved in the last 10-12 years from being a search engine dedicated to the Stanford University to now being a company that seems to be making the moves that no other company can match. AdSense & AdWords, Doubleclick , Orkut, Google maps, Google grid, blogger, Google checkout, translator and they all have direct competitors in aQuantive , Real, Facebook , Yahoo maps, Paypal ( who had imagined Google's credibility to be at par with paypal ) ... and to sum it all a solid user profiling by means of : The Google cookie Personalized search G-mail (All the contents of mail are actually scanned by Google) Google docum

"e"lectronics products - Dell or Amazon !!!

Whenever I plan to buy an electronics item after looking at all other opportunities like e-bay(could have left e-bay aside as these guys are primarily resellers and work on a marketplace model), best buy, deals4all, circuit city, buy and several other online vendors my gut insists me to keep going back to Dell or Amazon (Not considering the one time opportunities available with vendors like woot , dealcatcher etc). I wonder if this is something to do with just me or it happens with others as well. I am sure and the numbers can talk that all the former set of online vendors that I mentioned too have loyal customers and they have been pioneers in doing a several strategies that has wooed people to them. But even then why is it that Kotler's and Drucker's of the marketing world just don't have too many words for these other vendors. I can cite some reasons for the same : The brand built for over ( at least ) a decade A strong focus on customer satisfaction and customer re

The word e-business

" e-business " this word is become ubiquitous today and each and every company and the marketing gurus across the globe are advising companies to embrace e-business open heartedly. When I talk to people in the business world and specially if he is a marketing guy all that he would talk about is how e-marketing and e-advertising is changing our outlook towards promoting our company and examples like Google's ad-sense, double click and Microsoft's acquisition of aQuantive are given. If the same question of how business is embracing the "e" to a manufacturing guy he would immediately quote e.g.'s of the SAPs and Oracles of the world(which are still just ERP's and not completely run with the e-ngine) and of the Sterling Commerces and Aribas on how these best of breed packages are making the supplier relation so manageable and how web has helped them build lasting partnerships... And similarly if I talk to a Human Resource professional he would immediatel