"e" tales
IBM sold primarily through its "brick and mortar" model before this huge giant named Dell transformed the way computers were sold. It wasn't just a strong focus on Supply Chain with the JIT (Just in time) inventory and decision to just assemble (that aspect has a different e-tale on its own) and not manufacture, but also a focus on having an on-line customer service where any customer would get the first response to their queries in within 2 hours and an appropriate link to the Dell website for any kind of support that's why Dell is called the pioneer in providing on-line support to their customers through the website. Shopping stores were dictating terms before a bunch of guys decided to start a marketplace that could increase the purchasing power of the customer manifold by launching a portal named e-bay. Not that there was a dearth of marketplace, they were in plenty and everybody had focused on either B2B or B2C but e-bay realized the true potential of having a C2...