"e"xperience sharing

What is it that Google, Yahoo and MSN have in common. They all do search the same way as others except that google has gradually become the unanimous winner when it comes to the no. of areas from where it gathers its data from .  So what is it that is still lacking in the search results? What if I want my results to be more coherent to what I think and want rather than get the similar mundane results that every other user gets? Am sure with the web that the search engines and others are trying to build around people they would certainly know in times to come each and every users every single need. So how about explaining it with an example - We have an user who searches for the term "baseball", considering that this user is based out of Chicago and he has bought online tickets through the google desktop, of the much awaited Cubs v/s Sox match already he might be looking for more details about the two teams under discussion rather than getting the results on places that sell...

Google - a company that has literally reinvented the wheel by having a business that runs entirely in a virtual world. It's like having a whole new world with its own countries, states, languages, politicians, musicians, movie makers, scientists, doctors and a continuous aggregating population that's all gaga about this virtual world. When I think how Google has evolved in the last 10-12 years from being a search engine dedicated to the Stanford University to now being a company that seems to be making the moves that no other company can match. AdSense & AdWords, Doubleclick , Orkut, Google maps, Google grid, blogger, Google checkout, translator and they all have direct competitors in aQuantive , Real, Facebook , Yahoo maps, Paypal ( who had imagined Google's credibility to be at par with paypal ) ... and to sum it all a solid user profiling by means of : The Google cookie Personalized search G-mail (All the contents of mail are actually scanned by Google) Google docum...